What the Heck Is GEO?

By: Hope Johnson Gordon MBA, Certified AI Consultant

Published on: 21/08/2025

In today’s fast-shifting digital landscape, visibility isn’t just about search results anymore—it’s about showing up in the answers people trust. Traditional SEO helped businesses rank on Google, but now tools like ChatGPT, Google AI Overviews, and Perplexity are changing the game. Instead of lists of links, they deliver one clear answer—and if your business isn’t part of that answer, you’re invisible. This article breaks down Generative Engine Optimization (GEO), the new way to get your business name, insights, and expertise quoted directly in AI-generated responses.